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Programming is Strategy
Most performing arts organizations treat programming as an artistic exercise. It is, but it’s only part of a larger strategic decision. A season shapes how audiences behave: how…
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The Audience You Hear from is not Always the Audience You Serve
Every arts organization thinks it knows its audience. It knows the donors who speak to leadership, the subscribers who call the box office, and the patrons who attend…
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Plan for What Will Go Wrong
In the performing arts, every season encounters moments when the plan has to change. Sometimes the issue is manageable: an artist cancels, ticket sales move more slowly than…
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Leadership is Leverage
No organization succeeds through one person’s effort. That is especially true in the performing arts, where every season depends on the expertise of many people working in different…




